"While there are plenty of voices telling you to find your passion, there are hardly any telling you how to be passionate." - Brad Stulberg

"What is essential doesn't necessarily get your attention; what gets your attention becomes important." - Robert Stulberg

"There's a paradox in life: those who focus most on success are least likely to achieve it. But those who focus less on success and more on the process of engaging in their craft are more likely to enjoy success."